About

Hi! We’re Casey and Jessie, the co-founders of Her Game Toronto, a community built for passionate fans of women’s sports in our city.

We’ve both been surrounded by sports our entire lives. As former competitive athletes, coaches, and lifelong fans, we know how powerful and inspiring women’s sports can be. But growing up, we rarely saw women’s teams in the spotlight. That’s exactly what we’re here to change.

Her Game Toronto was created to celebrate the incredible talent of Toronto’s professional women’s teams, shine a light on female athletes, and build a strong, connected fan community. Whether you’re a longtime supporter or just discovering the world of women’s sports, you’re welcome here.

We believe women’s sports deserve the same recognition, celebration, and visibility as their male counterparts. It’s time to give female athletes the attention they’ve earned and create a culture that celebrates their achievements on and off the field, court and ice.

Our mission is simple but powerful: to build an inclusive, empowering, and engaging space where fans can come together, support their favourite players and teams, and grow the women’s sports movement in Toronto and beyond.

Meet the Founders

Casey Campbell – Co-Founder & Chief Creative Officer

Casey leads content creation and social media strategy for Her Game Toronto, using storytelling and visual content to bring the community to life. She captures the energy and emotion of the game through sports photography and ensures that every campaign, video, and post reflects our mission to amplify women’s sports and the fans who support them.

Casey has worked with several sports and lifestyle brands, bringing both creativity and strategy to the table. A former Worlds-level cheerleader and varsity athlete, she now coaches full-time and manages operations and media for a competitive cheerleading gym.

Jessie Vasseur – Co-Founder & Chief Operations Officer

Jessie oversees events, partnerships, email communications, and strategic planning. Her focus is on creating inclusive and engaging fan experiences that bring people together and build lasting community.

She is a French and Phys. Ed teacher, basketball coach, and former varsity athlete with a strong background in youth mentorship and leading sports programs. Her experience helps shape the welcoming, community-focused environment that defines Her Game Toronto.

Toronto is home to an incredible group of athletes and dedicated fans. By working together, we can increase the visibility of women’s sports, grow the conversation, and create something powerful.

Join us and be part of the movement.